Very confusing title isn't it ? It's all about money. Is that really all there is to it ?

Let's examine both propositions: Discounted Merchandise is what you are offered through enticing advertisements on the internet. 40% discount, wow!

Here is the plain truth: we were contacted by an agent and asked to submit jewellery to be advertised on a website. The rings were photographed by the agent, here in Antwerp and posted on the website in the USA. Prices were given as our manufacturers' pricelist and we let the publisher set his own profit margin. A couple of months later I checked the website and our jewellery was advertised with 40% discount! Actually they should have given 70% or more because our prices had been increased with no less than 300%!!!

Now let's examine Value for Money. You buy direct. do you need to know more ?

Value for Money means we provide our customers with a valued piece of unique jewellery that corresponds to the money they are spending and we add some extras called expertise, artistic design, workmanship and honesty.